As competition for new customers heats up, only the best will survive. Proper business and social etiquette skills, a confident winning manner and keen interpersonal skills will allow you to impress both clients and business associates. Let us give you practical advice you can put to work in business and interpersonal situations immediately.
As U. S. businesses expand into the global marketplace, more and more Americans will be interfacing with customers and suppliers from other cultures. This vast international marketplace offers many opportunities for savvy business professionals to succeed, but only if they truly understand the etiquette and culture of each country. There are just too many ways that Americans can unknowingly insult, offend and even anger their international hosts. You can avoid this pitfall by gaining a solid foundation of the common practices and protocols of each country and culture.
Kiss, Bow or Shake Hands, 2nd edition
Authors: Morrison, Conaway and Borden